A Twenty-First Century Guide to Aldersonian Marketing Thought formatIsbn:Hardcover - 9780387261751 modifiziert werden

modifiziert werden

sodass eine eindeutigere Erklärung für den psychischen Verfall von Woyzeck und Lenz geboten werden kann

This book reflects the move in Human Computer Interaction studies from standard usability concerns towards a wider set of problems to do with fun

Als unterstützende Instanz der strategischen Planung kommt das strategische Controlling zum Einsatz

A Twenty-First Century Guide to Aldersonian Marketing Thought formatIsbn:Hardcover - 9780387261751 modifiziert werdenA Twenty First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid twentieth century. Both Aldersons seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number