Loyalty Management in the Airline Industry formatIsbn:Softcover - 9783838654645 Betrachtet man allerdings das bereits

Betrachtet man allerdings das bereits seit längerem unbefriedigende Wirtschaftswachstum und die sich in den kommenden Jahren verändernde Bevölkerungspyramide

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Loyalty Management in the Airline Industry formatIsbn:Softcover - 9783838654645 Betrachtet man allerdings das bereitsInhaltsangabe: Abstract: This report will demonstrate the importance of Loyalty Management in the competitive environment of the airline industry and will show that a successful approach to Loyalty Management consists of three different, interlinked aspects. These three ? pillars? are Customer Service, Frequent Flyer Programs, and Complaint Management; their interdependence will be analysed in depth, with special attention given to the perceived