The creation of RB Leipzig. Authentic identity or self-deception? formatIsbn:Softcover - 9783960670773 3Typologie der Kooperationspartner9

3Typologie der Kooperationspartner9

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The creation of RB Leipzig. Authentic identity or self-deception? formatIsbn:Softcover - 9783960670773 3Typologie der Kooperationspartner9This book examines a five year old football club from Leipzig which was founded by Red Bull for marketing reasons. Because the audiences interest is surprisingly high, the motivation for the attendance of those fans has been investigated. To identify the degree of affiliation of Leipzig fans with the club, the SSIS has also been examined. In a survey both online and at the stadium 223 football fans have been interviewed to give their opinion on RB