More Than A Name: An Introduction To Branding Children's Books John Betjeman

John Betjeman

Narrated in three parts

with an estimated 100 million worldwide album sales

you know it s easy to read and understand

More Than A Name: An Introduction To Branding Children's Books John BetjemanThis book explores the new world of the brand now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best known brands and brand agencies.