Get in touch
By completing the TV planning form, or by giving our team a call on 0712 278 8499, you’re effectively taking the first steps towards launching your business on TV.
Understanding your business
Having received your TV advertising brief, a member of the Arotalk team will contact you within 24 hours for a chat. We’ll get to know your business inside and out, learning about your target audience, marketing objectives and preferred strategy. We’ll then set to work on developing a plan based on your goals.
Analysis of TV market
Our TV analysts and researchers will conduct preliminary market research, evaluating competitor and sector activity and official viewing data to provide you with a comprehensive overview of the market place and your sector.
Planning your TV campaign
Now we begin translating your brief into a tangible TV advertising plan, matching your objectives to our competitor and sector analysis. We’ll pinpoint the TV spots centred on the most cost-efficient TV channels, day-parts, days of the week and programming.
Booking TV spots
With a flexible TV advertising plan in place, our team will then book your TV spots, negotiating the best television advertising rates for your business. Once your TV airtime is booked, Arotalk will provide a full list of up-to-the-minute scheduling which allows you to track your TV spots.
Monitoring your TV ad
At this point, give yourself an almighty pat on the back – your business is now on TV! Arotalk will work tirelessly to deliver the number of viewers we say we will through the continual monitoring of your campaign, using unique TV analysis software to identify areas of possible improvement and new engagement opportunities.
Improving campaign performance
Once your TV advertising campaign has launched, Arotalk will ensure that its performance is enhanced through a process of campaign optimisation. We’ll focus on reducing your ‘cost per lead’ and maximising response with the help of cutting-edge analytical tools, enabling us to provide an overview of what’s working and what isn’t whilst improving performance by audience group, TV channels, and day-parts.
Tried and tested
There are so many benefits to being a full service agency when creating video content in terms of communication – full understanding of the product/marketing / media strategies – speed of execution in response to market changes/change in client requirements. All of which offer savings for the client.
We offer creativity, fun and competent work. Guaranteeing transparency, flexibility and a strict adherence to deadlines. We offer full creative and production or project management/lead agency role in delivering your creative brief.
Whether you’re looking for a direct response TV ad, live action, animation or kinetic typography, we can create a crew or working group that excel in bringing any creative brief to life.
You could be a brand with an established TV presence in need of a new, blockbuster TV advertisement, or a local business looking to enter the TV or online video advertising market for the first time with a small test campaign. We will to work with you within your budget.